With the rise of social media influencer culture, the quotidian task of taking photos for a partner or friend, for some, escalates into an obligation similar to a job.
[1] The concept was introduced by a 2015 viral video that joked at the misery of men reluctantly assisting their partners in unending, impromptu photo shoots to share on social media.
[2] In 2016, a gig economy marketplace made a limited offer allowing people to hire Instagram husbands for New York Fashion Week.
[4] Jeff Houghton, the creator of the original viral video, connected the use of the photo shoot for average people to the rise of social media.
He claimed that social media platforms allow anyone to play the role of a model or influencer if they want, regardless of their success, and taking lots of photos can be one way to indulge that urge.