In 2008, Robert Wang, Yi Qin, and one other friend, all former employees of Nortel in Ottawa, Canada, started working on designs for the Instant Pot.

[7][8] With the merger, Instant Brands was to be owned by Cornell Capital LLC and to be headquartered in Downers Grove, Illinois.

[9] On June 12, 2023, Instant Brands filed for Chapter 11 bankruptcy after high interest rates and waning access to credit hit its cash position and made its debts unsustainable.

[10] The company sold its appliance business ("Instant" branded products) to the private equity firm Centre Lane Partners during bankruptcy.

[11] The remaining housewares business exited bankruptcy separately on February 27, 2024 under the prior Corelle Brands moniker.

[12] In November 2023 Instant Pot Brands was established as a standalone company with a new capital structure under new ownership following its purchase by an affiliate of Centre Lane Partners.