[6] She is known for her provocative image, actions and content, often creating hype in the information space of the Runet.

She became widely known for this for the first time in 2019, according to its results, she entered the list of the most popular girls in Russia according to Google.

[7] In addition, Zoteyeva's music in the rap genre is included in the annual ratings of the publications RBK Style and The Flow for 2021,[8][9] and when Instasamka changed the vector of creative development, starting to perform music in the pop style, by the end of 2022 she became one of the main stars of this genre in Russia according to Meduza.

[10] Since mid-2019, she has been in close relationship with Oleg Eropkin, better known under his stage name MONEYKEN, who also produces and features in a majority of her music.

[11] Zoteyeva was added to the Ukrainian Myrotvorets database after false information circulated online that she donated her savings to the Russian army.