Instincts of the Herd in Peace and War is the title of an influential book by English surgeon Wilfred Trotter, published in 1916.
Based on the ideas of Gustave Le Bon, it was very influential in the development of group dynamics and crowd psychology, and the propaganda of Edward Bernays.
90): Writer Vernon Lee owned a first edition of Instincts of the Herd in Peace and War: Leen wrote marginalia into her copy taking issue with Trotter's ideas.
‘The fact, Mister Bond,’ The Big Man continued after a pause, ‘that I survive and indeed enjoy limitless success, although I am alone against countless millions of sheep, is attributable to the modern techniques I described to you on the occasion of our last talk, and to an infinite capacity for taking pains.
And I find, Mister Bond, that it is not difficult to outwit sheep, however many of them there may be, if one is dedicated to the task and if one is by nature an extremely well-equipped wolf."