Institute of Practitioners in Advertising

It also runs several programmes to define, help and maintain the highest possible standards of professional practice in addition to providing core support and advisory services through its Legal and Insight departments.

[8] The 2023 Census, for example, revealed that overall staff numbers within IPA agency membership increased marginally year-on-year to 26,630 people.

They have access to over 80 training courses, a variety of online and offline qualifications programmes and a full range of advisory services.

[12] Its president, who serves a two-year term, is currently (from March 2023) Josh Krichefski, CEO UK and EMEA at Group M [13] who succeeded VCCP's Julian Douglas.

[14] On becoming IPA President, Krichefski launched a ‘People First’ agenda aimed at attracting and retaining talent while looking after their mental health.