By understanding the perspective of one group, consumers, they could communicate it to another, such as Intel business decision makers and engineers.
In this model, Intel researchers worked directly with professors and students at the host university and shared knowledge freely.
The contract with the host university stated that all intellectual property (IP) that resulted from a research project was jointly owned by both parties.
Instead the labs worked or topics such as ubiquitous computing and sensor networks which might help create demand for aligned Intel products.
[4] In December 2005, Tennenhouse left to head A9.com, and Andrew A. Chien, a former professor with high performance computing background at UC San Diego took over his position.
[5] Chien left Intel in May 2010 to return to academia as a professor at the University of Chicago.