Sports Interactive Limited is a British video game developer based in London, best known for the Football Manager series.

[citation needed] On 28 June 2012, Miles Jacobson and Ian Livingstone revealed why they split from Eidos Interactive and joined Sega.

In a chat with GameHorizon, Jacobson thought that Beautiful Game Studios was brought in to take over Championship Manager, whilst Livingstone thought that Eidos Interactive brought Beautiful Game Studios to protect the firm in case Sports Interactive jumped ship.

"[4] He then further elaborated by saying, "I went for a curry with the CEO of Sega in Japan and Europe, and he made me an offer on a napkin, I kept telling them we were not for sale.

Now occupying half of the first floor in the Press Centre, the studio has 285 permanent employees in addition to more than 1,400 researchers worldwide for its Football Manager games.

The studio is closely linked with War Child and has donated a percentage of each game sale directly to the charity since 2006, an initiative that has raised a total of more than £1.5 million.

[7][8] The Collyers were appointed members of the Order of the British Empire (OBE) in the 2010 New Year Honours for services to the video game industry.