[1] The IGEA represents companies that are publishers, distributors and marketers of interactive entertainment products including video games and related hardware.
[12][13] The IGEA registered with the Australian Securities and Investments Commission in 2002 as the Interactive Entertainment Association of Australia (IEAA).
This included GDAA's Game Connect Asia Pacific (GCAP) annual developers' convention.
[20] The IGEA publishes biennial research reports which present data and insights into how interactive entertainment is used by consumers in the Australian and New Zealand markets.
[24] All of the reports have been authored by Jeffery E. Brand, PhD, from the Faculty of Society and Design at Bond University in Australia.