[1][2] It was renamed as Interactive Television Entertainment in 1992, following the launch of the first Hugo TV show in 1990,[3] which was created together with Niels Krogh Mortensen.
[4] Following the success of Hugo, the originally small company would grow to 19 permanent employees and about 50 contracted freelancers by 1994.
[3] Besides its successful Hugo shows and game adaptations, the company's television products included the motion capture system Animation Mask System (AMS) developed in 1993 and the programs Crazy Cartoon Soccer (1995), Throut and Neck (1997), The Interactive Cartoon Show (1998), Stinky & Bäver (Stinky & Stomper), Sporty, and Tush Tush.
[12] In 2002, Sølvason was forced to sell all of ITE to the venture capital company Olicom A/S for only DKK 5 million,[13][14] having lost an earlier offer of DKK 80 million in 2000 due to a 10-minute fax delay by advising company Arthur Andersen's corporate finance division;[15][16] Olicom had already owned 50% shares in ITE since 2001 (acquired for DKK10 million).
[10] Olicom then invested $22 million into the company,[17] reduced the staff of ITE by a third to 60 employees and attempted to expand more into the U.S., UK, and Asian markets.