[2] In November 2018, InterCity started a new express bus service, SKIP,[3][4] offering affordable, reliable and faster connections between major North Island cities.

[citation needed] In 2014 InterCity Group won a landmark Google Adwords case against competitor Nakedbus in the Auckland High Court for breach of trade mark.

[citation needed] In 2016 Entrada Travel Group was awarded the licence to operate Gray Line sightseeing tours in New Zealand.

[citation needed] GreatSights New Zealand is InterCity Group's daily sightseeing subsidiary operating day tours and sightseeing from Auckland, Rotorua, Christchurch and Queenstown to the Bay of Islands, the Waitomo Caves, Hobbiton, Rotorua, Aoraki, Te Anau and Milford Sound.

[citation needed] GreatSights was formed in October 1987 following acquisition of the coach assets of Fourways Coachlines by various Newmans Group companies and was subsequently taken over by Corporate Investments Limited (CIL), then in 1993 by The Helicopter Line (later renamed Tourism Holdings Ltd, THL).

[citation needed] In 1998 THL purchased a number of assets from Mount Cook Group including the Gray Line New Zealand franchise, which GreatSights operated until 2006.

Also as a result of the acquisition, in April 2008 the Newmans Coach Lines brand gradually began to be removed from routes that were operated by GreatSights.

[citation needed] In recent years GreatSights has enjoyed strong growth in line with rising visitor arrivals into New Zealand.

[citation needed] Coinciding the complete fleet upgrade in 2016 the brand was refreshed and saw the introduction of diamond device to symbolize the relationship between the company's operations on land and sea.

Tourists would pay to ride on the Cream Trip and over time the focus of the service changed from deliveries and transport to one of sightseeing and tourism.

[13] The business has expanded substantially over the years and today its primary focus is tourism, although it does also operate passenger and vehicle ferries.

[citation needed] In 2009 Fullers GreatSights launched the cruise catamaran Ipipiri, a 44.5m (146 foot) vessel with four levels including sundeck, restaurant and bar, and 30 ocean view cabins offering accommodation for up to 60.

It offers bus travel between many North Island destinations, including Whangārei, Auckland, Hamilton, Rotorua, Taupō, Tauranga and Wellington.

[19] In May 2007 InterCity joined Landcare Research's CarboNZero programme[20] but withdrew when the New Zealand Government introduced an Emissions Trading Scheme.

[citation needed] In 2010 Entrada Travel Group's Bay of Islands operations were awarded an Enviro Gold rating by Qualmark.