[citation needed] For over 80 years, IBS has held an annual spring national conference in New York City, at the Hotel Pennsylvania.
IBS's organizing convention was held at Brown on February 17–18, 1940, and attended by representatives from twelve colleges with existing or proposed carrier current stations.
IBS's role was defined as a medium for the exchange of ideas and programs, in addition to working to attract national advertising contracts for the member stations.
[5] In August 1940, Bloch moved to New York City in order to promote the stations and sign advertising contracts for the then twelve-station organization, known informally as the "Gas Pipe Network".
A small office was established at Fifth Avenue and 42nd Street and a rate card prepared, operating under the slogan "From Princeton to Stanford, IBS Sells the Colleges".