[3] The IAB UK PwC Digital Adspend study has tracked the growth of the online and mobile advertising industry since 1997.
The IAB holds an annual flagship event, Engage,[5] in addition to research breakfasts, workshops, seminars, and other conferences throughout the year.
Since 2016, IAB UK has held an annual Leadership Summit bringing together senior industry leaders for discussions.
The IAB also has a training department educating advertisers, publishers, and agency talent on many aspects of digital.
The IAB established a regulatory department in 2008 to help members develop best practice guidelines and participate in policy dialogues with the Government, the EU, and consumer groups.