It was written and directed by Michael Gallagher and Steve Greene, and features several real-life internet celebrities portraying parodies of themselves or general stereotypes.

It stars a mix of Internet personalities including Shane Dawson, Steve Greene, Richard Ryan, Amanda Cerny, and Christian Delgrosso, as well as established actors John Michael Higgins, Missi Pyle, Roger Bart, and Kevin Hernandez.

[1] It was the only feature film produced by Maker Studios, the online short-form content subsidiary of Disney.

[citation needed] One month after the online release, it was made available worldwide on Netflix starting July 21.

[2] The story follows five internet influencers who attempt to become online sensations as they prepare to attend a live show in which a worldwide audience will vote on which of them wins their own TV show.