The first stand-alone issue of Internet, edited by Ellul and published by Green appeared in October 1994 with a cover story on how a dozen businesses had 'taken the plunge' by starting up their own websites.

Featured celebrities of the day included Uri Geller,[2] Kelly Brook, Loyd Grossman, Terry Pratchett, Steve Redgrave and Martine McCutcheon.

The first event included guests such as Bob Geldof, who had established an internet travel website called Deckchair.com (now part of lastminute.com), as well as lastminute.com's founders, Brent Hoberman and Martha Lane Fox.

From 1998 onwards, the magazine was divided into several sections including news, an internet interview, expert help, features and website reviews.

Regular contributors to the magazine included Angus Kennedy, author of the first few editions of the Rough Guide to the Internet (which initially was largely based on content that had appeared in Internet Magazine); Simon Waldman, now Director, Product Research, Design and Definition at Sky; Lance Concannon; Bill Thompson; Mike Slocombe, founder of the Brixton-based website Urban 75; Sean McManus; Ivan Pope, internet publisher and inventor of the Cybercafe; Richard Dinnick, author and screenwriter; Martyn Moore, writer and filmmaker; and Daniel Harvey, journalist and publisher of Transport Briefing.