IVC was created by MPEG, and was intended to be a royalty-free video coding standard for use on the Internet, as an alternative to non-free formats such as AVC and HEVC.
According to a blog post by MPEG founder and chairman Leonardo Chiariglione in 2018, "IVC is practically dead."
The text of the code of practice is as follows: 2.1 The patent holder is willing to negotiate licences free of charge with other parties on a non-discriminatory basis on reasonable terms and conditions.
2.2 The patent holder is willing to negotiate licences with other parties on a non-discriminatory basis on reasonable terms and conditions.
[2]MPEG issued a Call for Proposals in July 2011 for royalty-free video coding formats.