[citation needed] Focusing on a website's appearance, functions, and company message to provide a positive experience to visitors is all part of online branding.
[citation needed] Digital analytics systems make it significantly easier for marketers to quantify the impact of their online brand.
[citation needed] Through these digital analytics tools, marketers can assess how many individuals engaged with the brand online, understand their reactions, and evaluate memorability, among other metrics.
[citation needed] The Web is a complicated place, it holds a vast number of websites, each of which has numerous information contained within it.
[11] Online branding, in general, will cover most popular social media platforms with different websites or mobile applications.
[12] In addition, it is also a challenge for the company to find and solve the complaint comments on brands in time, minimizing the negative effect.
Within days of the interview, people left fake reviews on Yelp about the restaurant in what the media described as "online justice.
[14] A hotel owner in the United Kingdom won a defamation lawsuit in 2014 against a former employee who set up a Facebook page solely for the purpose of damaging the inn's online brand.
[16] The same year, Yelp sued a lawyer from San Diego for writing fake reviews about his solo practice on the site.
[18] The company Legacy Learning Systems was fined $250,000 in 2011 by the U.S. Federal Trade Commission for paying people to post fake reviews.