[4] They also have distributors in Bermuda, Bolivia, Canada, Costa Rica, the Dominican Republic, Guatemala, Guyana, Haiti, Honduras, Nicaragua and Panama.

[5] In the spring of 1950, John Searcy began selling and delivering car batteries to wholesalers in the Dallas/Fort Worth area from the back of his red Studebaker pickup truck.

During that time they also created the Interstate Batteries Great American Race, which for 13 years took vintage car owners and their vehicles on a two-week, cross-country rally.

This led to other marketing schemes such as advertising on the Paul Harvey news radio show, running national TV commercials, and sponsoring champion.

[1] In March 2004, Carlos Sepulveda became president and CEO[8] and went on to lead the company for almost a decade until leaving in 2013 to join Triumph Bancorp Group.