[1] It worked with local authorities, other economic agencies and private sector partners, to encourage business relocation to Somerset.
An ambassador programme included local business success stories, such as that of Dragons' Den star, Deborah Meaden.
In September and October 2009, Into Somerset ran an outdoor advertising campaign[10] on mainline and Tube stations in London, making use of QR code technology on the posters.
[12] It featured celebrities including actress Sarah Parish, conductor Charles Hazlewood, Glastonbury Festival founder Michael Eavis, England and Somerset cricketer Marcus Trescothick, Deborah Meaden, Gold Cup-winning racehorse Kauto Star and his trainer Paul Nicholls.
Creative industries and business services are both growing, while the emerging energy and environmental technologies sector is set to play a crucial role in Somerset.