Invicta is an American watch designer and manufacturer headquartered in Hollywood, Florida.

[2] Invicta began as a Swiss watch company in 1837 founded by Raphael Picard in La Chaux-de-Fonds, Switzerland.

Ondix folded due to disappointing sales, and Invicta was re-established in 1991 when acquired by Eyal Lalo.

[8] In November 2012, Invicta announced a line of watches endorsed and designed by Pro Football Hall of Fame NFL player Jason Taylor.

[9] In February 2020, Invicta announced a partnership with Authentic Brands Group (ABG) for Shaquille O'Neal.