[4] Invivo Wines has two main brands: the Invivo brand produces New Zealand Sauvignon Blanc, Pinot Gris, Chardonnay and Pinot Noir, from the Marlborough and Central Otago regions, including a higher tier range with a Michelle's label.

[11][12] Invivo began in 2007 as an idea between old school friends, winemaker Rob Cameron and Tim Lightbourne.

[13] Invivo discovered chat-show star Graham Norton was a fan of their Sauvignon Blanc and sent him some of theirs to try.

Invivo winemakers and Norton meet each year to blend the next vintage of the range, subsequently expanded to include other varietals.

[18] By 2018, Invivo became the largest equity crowdfunded company in the Southern Hemisphere having raised NZD $4.4 million.