Snowball Effect is a New Zealand-based online investing marketplace, that enables New Zealand companies to offer shares to members of the public.

[2] Snowball Effect launched in August 2014, after being one of the first to acquire an equity crowdfunding license from the Financial Markets Authority.

Snowball Effect offers companies a variety of services to support capital raising efforts, such as shareholder preparation, offer documentation and marketing, and lead investor sourcing.

Snowball Effect has also developed Orchestra, a platform which provides governance and shareholder tools for companies.

Orchestra helps companies manage share registry and nominee management, shareholder communications, compliance, and employee share option plans.