[1] Invoke Malaysia is assisted occasionally by Andrew Caster, an analytics officer from former US President Barack Obama's 2012 reelection campaign.

[2] Invoke strives to become the first professionally run public campaign organisation in South East Asia.

[4] Using electoral roll data as well as phone polls, Invoke surveys voters on everything from basic details such as age, residential postcode, gender, race and religion, to political leanings, stand on current issues and whether their votes are transferable between opposition parties.

This is done in line with the creation of a “microtargeting” strategy and identify swing voters with a 40 to 60 per cent likelihood of voting for them, amid Pakatan Harapan (PH)'s plan to contest the GE14 in 2018 under a common logo and coalition name.

Additionally, Invoke manages a recruitment drive for Polling Agents and Counting agents to support the 50 candidates it manages, on top of 10,000 registered volunteers to conduct canvassing (link), phone polls and data entry across Malaysia.