[1] Founded in San Francisco in 2007 by Rahim Fazal and Noah Horton, the company was originally known as RapOuts, Inc. and changed its name to Involver Inc. in August, 2008.
[2] The company offers software and services to publish, manage, moderate and measure customer relations across the social web.
In 2008, Involver powered advertising campaigns on Facebook for several customers[3][4][5] and its founders were named to Inc. Magazine's top 30 entrepreneurs under 30 list.
[6] Involver was the technology platform that powered the first sponsorship of a Facebook Page[7] and the first studio album from a recording artist that was released through a social network.
"[9] Facebook partnered with Involver to build applications for large events like Election Day,[10] The World Cup,[11] and the Super Bowl.