The Iqraa channel says its vision is; Iqraa Channel seeks to meet the viewers' needs through presenting a number of serious programs on the viewers' everyday life problems, serving their spiritual, cultural, social and economic interests, from an Islamic perspective with a modern vision.

"[3] The educational focus of Iqraa's strategy is evidenced in its programming, which address a range of everyday topics from an Islamic perspective.

"[4] Iqraa's international programming is particularly aimed at educating Muslims living in the West on proper Islamic practices.

It is also available on StarTimes, a Chinese digital television network and Chinasat11 In August 2011, Iqraa International began airing its first English-language programming.

[3] As of 2012, different Iqraa TV channels have become available for viewers in North and South America, Canada, Australia and New Zealand through over-the-top technology on myTV.