Ira Neimark (December 12, 1921 – April 18, 2019) was an American author, lecturer, and retail executive who served as Chairman and CEO of Bergdorf Goodman from 1975 to 1992.

After his service in WWII, Neimark returned to Bonwit Teller, serving as manager of Merchandise Control, and then assistant to the president.

[3]: 153  His primary strategy was to put designers in the lead and, to that end, recruited Dawn Mello to head the store's fashion office.

The first step of the "Italian Strategy",[3]: 166  which was representative of the approach, was to lure the house of Fendi to Bergdorf Goodman, which was done through personal contact and the promise of strong promotion and featured placement.

Regarding the promise of promotion, Bergdorf Goodman became known for doing extravaganzas,[4] which garnered attention from The New York Times, Women's Wear Daily, and celebrities of the day.

[5] The governments of Italy and France awarded Neimark the Cavaliere Della Republica and the Chevalier of the Order of Arts and Letters, respectively, as well as the Medal of the City of Paris.