She is best known as the creator of Street Souk,[1] an urban fashion convention held in Lagos, Nigeria since 2018.

Ireti also serves as the community manager at Metallic Inc, and the fashion curator for Our Homecoming music festival in affiliation with Street Souk.

[3] In 2022, Victoria and Albert Museum in collaboration with Nataal Magazine, profiled her as one of the new waves of streetwear coming out of Cape Town and Lagos.

[9] In the same year, she served as the creative director for The Native limited edition jerseys in partnership with Nike.

[10] On 11 August 2023, Ireti spoke on cross-cultural collaboration at Our Homecoming Festival Building Empowered Narratives Panel Talk.