[4] By 2009 this policy had changed – the paper offered Irish-language wallcharts for schoolchildren, and most of its coverage was about Irish subjects, though it is frequently scathing about politicians[which?].

Mary Ellen Synon, a former Sunday Independent columnist who had controversial views on travellers, asylum seekers and the Paralympics is a regular contributor to the paper.

In February 2007 Fine Gael leader Enda Kenny cited the Irish Daily Mail in the Dáil regarding a front page which depicted a CT scanner that lay idle in a laundry room.

In October 2012 an Irish Daily Mail team won an NNI journalism award honour in the category "Best Design & Presentation".

[10] Circulation of the Irish Daily Mail: The paper has faced criticism for attempting to transfer its traditional campaigns on topics such as the European Union and immigration and asylum from its domestic British market to Ireland.

[34] The National Consumer Agency confirmed it was considering prosecuting the Irish Mail on Sunday for a breach of the Consumer Protection Act[35] and the secretary of the National Union of Journalists, described the move by the paper as "crass and cynical" He added: "This was a cynical marketing exercise and represents a new low in Irish journalism.

Labour TD Aodhán Ó Ríordáin said: "I really think the Daily Mail's refusal to pass on the Government's VAT cut represents a real slap in the face to Irish consumers."

It also commented that Ó Ríordáin's wife, Aine Kerr, was a former political correspondent with the Irish Independent, the paper's main rival who "was more than happy to print the story".