Irmscher Automobilbau GmbH & Co. KG is a German car tuning and manufacturing[1][2] company, specialising in Opel, Peugeot and Kia vehicles as well as working for the complete automotive industry as an engineering service provider.

It was founded in 1968 in a double garage in the Swabian town of Winnenden (near Stuttgart) by rally driver and mechanic Günther Irmscher.

This has led them to design and manufacture parts for Chevrolet,[5][6][7] the Cadillac CTS[8] and wheels for the GM based SAAB[9] models, although these are much rarer than the Opel parts.

Their distinctive customised parts include alloy wheels, bodykits and exhausts as well as various interior fittings.

Initially, the vehicle bore the model name Seventy Seven (1993-2004).