Iron Man started out as an educational vehicle to inform and enlighten those people who were interested in weightlifting, bodybuilding and eventually, powerlifting.

Iron Man at one time stressed the health and character building aspects of weight training, though it later shifted its focus to hardcore bodybuilding.

It even went so far as to show a pregnant woman training with weights and educating readers on the benefits of exercise during pregnancy; thoroughly modern concepts decades ahead of their time.

[citation needed] By the early 1980s, the Raders (now in their seventies) had spent nearly fifty years working long hours to put out a bimonthly publication.

[3] Iron Man's long-time slogan of "Inspiration, Information, Transformation" was replaced with the phrase "Natural Bodybuilding, Nutrition, Fitness and Health," and the magazine went from a monthly to a quarterly (seasonal) publication schedule.