[1] Storytelling is a common form of word-of-mouth communication where one person tells others a story about a real event or something made up.
Storytelling and oral tradition are forms of word of mouth that play important roles in folklore and mythology.
However, in literate societies, written, televised, and internet media have largely replaced this method of communicating local, family, and cultural histories.
[10] It is also distinct from the study of orality, which can be defined as thought and its verbal expression in societies where the technologies of literacy (especially writing and print) are unfamiliar to most of the population.
[13] Social media is a form of electronic communication through which users create online communities to share information, ideas, personal messages, and other content (such as videos).
[16] However, researchers of the Keller Fay Group found discussions are often face-to-face and not primarily dominated by social media.
Word of mouth is a story or verbal recommendation, as some researchers view social media as a mechanism.