Irvin Rock (1922–1995) was an American experimental psychologist who studied visual perception at the University of California at Berkeley.
[1] This differed from previous conclusions by Gestalt psychologists that perception was not a higher-level process.
[2] Rock later wrote another important book on the field of inattentional blindness.
Shortly after retiring from Rutgers, he moved to the University of California, Berkeley, where he worked as an adjunct professor of psychology until his death in June 1995.
[3] In the 1990s at Berkeley, he conducted much research in the field of inattentional blindness, a term he coined with his co-researcher, Arien Mack.