Most of the content was by the editorial team or from young local writers and illustrators, though submissions of articles, reviews, fiction, or other responses to the themes for a planned issue were open to anyone.
The magazine was posted at 50 sites around Melbourne on public walls and in venues including cafés, bars and laundromats.
Issue four was repackaged in booklet format (though at full size and with no other changes to its layout) as Is Not Take-Away #1, intended as a showcase of Underware's typography.
issue as "a map-like interconnected sea of names, works, events, and places associated with Merce, along with articles that form a group/personal/historical document of this artist and his contribution to contemporary art and culture.
Some short articles, poems and stories were deliberately printed at a size which could be read when photographed by a mobile phone camera.
In 2007 Is Not was featured at Colophon 2007, a magazine festival in Luxembourg curated by Jeremy Leslie, Andrew Losowsky and Mike Koedinger.
Due to his expanding commitments Wortsman stepped down from his directorship of Chase & Galley, but returns for occasional projects.
After working as a music and arts publicist, Ludowyk pursued a career in market and social research.