Isaac Assa Farca (Tel Aviv, March 12, 1964) is a Mexican-Israeli entrepreneur who has worked in the textile, real estate, and cybersecurity sectors, as well as a consultant for companies and governments.

[11] In 1984, the Group acquired the company Lartel, integrating the processes of manufacturing and exporting intimate apparel for brands such as Berlei, Playtex, Piorette, Olga, and Bally, among others.

[13][14] In 1995, Assa moved to New York to establish the group's offices in the United States, which represents 90% of Zentrix's market, as a supplier to sportswear brands like Nike, Under Armour, and Lululemon.

[21][22][23][24][25] Assa was one of the driving forces behind “Sowing Life”, a flagship program of the Mexican government during the presidency of Andrés Manuel López Obrador.

[29] In 2023, Isaac Assa donated an extensive mural, created by visual artist Julio Carrasco Bretón, which is located in the migration area of Ben Gurion Airport.