announced its promotion of the popular América Televisión show Al Fondo Hay Sitio ("There's Room in the Back") on labels of Perú Cola and Isaac Kola.

The labels of Isaac Kola featured colorful caricatures of 14 different characters from the television series on the front of the 500 mL and 1.5 L PET bottles.

There were 50 different collectible stickers featuring 16 different characters from the show (with similar caricatures used on the front) available on the inside of the peel-off labels—one each on the 500 mL and 1.5 litre bottles.

The promotion officially ended November 15, 2010, but the labels and stickers were available on store shelves after that time.

It featured a second set of sticker-tattoos (decals, unlike the larger format square stickers from the first series) with new artwork with various caricatures of characters from the television series on 1/2 liter PET bottles of Perú Cola and Isaac Kola.