Isabel Noboa Pontón de Loor is an Ecuadorian businessperson, the founder and chief executive officer of the Nobis Consortium [es], one of the largest business groups in Ecuador.

In 2007, she married Dr. Agustin Loor in a lavish ceremony held at his mansion in La Moraleja on Via a Samborodon, attended by many members of Guatemalan and Ecuadorian high society.

During the 2000s, Isabel Noboa emerged as a recognized figure in the Ecuadorian business scene, especially in the Guayaquil real estate market through the company Pronobis.

Since 2000, she has organized the "Ecuador Triunfador" campaign that awards prizes annually for young Ecuadorians who develop social enterprises oriented toward values of coexistence.

[10] In early 2003, during the government of Lucio Gutiérrez, Isabel Noboa served as president of the National Competitiveness Council of Ecuador, a position with the rank of minister.