[4] The company's logo, a nude silhouette, was designed by Workman's mother, artist Beverly Hawksley.
[2][5] The name Isadora originated with a publicity campaign in which Workman published love letters, and classified ads in Now magazine, to the fictitious Isadora, an idealized lover.
The letters eventually formed the book Hawksley Burns for Isadora, from Gutter Press in Toronto.
[2] Isadora's recording artists have included Hawksley Workman and Serena Ryder.
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