[4] Anti-Islamist author, Ed Husain, who participated in an ISB "Usrah" religious study group in the 1990s, describes the society as "proudly British", predominately middle class and professional.

[9] According to Anshuman A. Mondal, the society "has been one of a large number" of British Muslim "organizations, individuals and processes ... that have been contesting older Islamist ideas, to varying degrees.".

[11] Most notably, the campaign was featured on the social media platform Snapchat with a filter that was captioned ‘Young, Muslim and British’ in March 2017.

In 2015, on behalf of the ISB, The Grosvenor, a cinema in Glasgow, Scotland, was due to screen The Message, an Oscar-nominated film about the life of the prophet Muhammad.

[12] In response to the cancellation, the ISB said: “These protestors demonstrate the worst elements of our community, as they are imposing their beliefs on others.”[13]They also expressed “deep regret” that a decision had been made based on what it viewed as a “small number of objections.”[13]

[14] The hijab was created in collaboration with think-tank, British Future and also aimed to remember the Muslim soldiers who had also fought in World War I.