Though the emphasis on film has changed over time to branch into a wider array of media arts disciplines, the objectives have remained the same; to provide a space where artists can hone their skills and exchange ideas.
The formation of IMAC came about because of the need on Prince Edward Island for accessible film production facilities, the development of creative and technical skill pools, and the availability of information integral to the art and its industry.
The Co-op is a member driven non-profit independent media arts organization with a strong production mandate.
The primary purpose of IMAC is to assist emerging, mid-career, and established media artists in their production efforts by providing a pool of talent, resources, workshops, programming structures, equipment and space.
Through these avenues they inspire interest in, and support of, all aspects of the media arts to a community that otherwise would find these forms of expression less accessible and less affordable.
The new location slowly filled with much needed equipment and the rooms provided members with processing facilities for editing, sound and animation.
The board of directors are involved members of the co-op who are open to hearing ideas and suggestions from the wider membership.
Major operational funding comes from the Canada Council of the Arts, which also contributes in the form of workshop and equipment purchase grants.
The National Film Board contributes an annual grant for all production expenses that any member can access through written proposals to the Program Committees.