It is owned by Prince Edward Island resident Duncan Shaw, who played a major role in founding the league.

NBL Canada president and co-founder Andre Levingston praised the co-owners at the announcement, "We want the right individuals who are going to bring you the very best, because you deserve the very best.

[6] A contest to determine the Storm's mascot name, sponsored by Basketball PEI and Greco Pizza Restaurant, was held in September 2011.

[7] Originally opened in 1990, the Eastlink Centre is a sports-entertainment arena in Charlottetown, Prince Edward Island, Canada.

The Storm share the arena with the Charlottetown Islanders of the Quebec Major Junior Hockey League.