[3][4][5] Initially started to change US and European perceptions of Israel, it had worked in English, French, German, Spanish, Russian, Arabic, and Chinese to reach a global audience.

TIP organizes press briefings and speaker tours, conference calls and educational trips, supports non-profit journalism, conducts public affairs research and adheres to the highest possible standards of accuracy and reliability."

TIP's President and CEO, Josh Block, a former official in the Clinton Administration and spokesman for AIPAC,[15] published an op-ed in 2016 critical of the "increasingly isolationist wing of the Democratic party", which he called "neo-progs".

The fellows undergo intensive training, working with leading journalists and communications professionals to gain the out-of-classroom experience necessary to secure post-graduate career opportunities.

Throughout the nine-week program, fellows participate in all aspects of The Israel Project, from writing articles for publication to conducting interviews and organizing press events.

[2] The Israel Project commissioned a study by Frank Luntz who ran polls and focus groups to determine the best language to use to promote Israeli settlements to the American public.

J Street sent a mailing to their organization asking their members to send letters to TIP asking them to "remove pro-settlement fear-mongering talking points from The Israel Project's materials".

[20] An op-ed by Matthew Duss, a National Security reporter of the ThinkProgress blog, in The Jewish Daily Forward said several groups, including the Israel Project, "seem to exist for no other reason than to spotlight the very worst aspects of Muslim societies.

"[21] A participant in a 2007 focus group commissioned by TIP reported that she had been "called in for what seemed an unusual assignment: to help test-market language that could be used to sell military action against Iran to the American public".