On 24 November 2015, Hotstar launched an eight episode web series, Iss Pyaar Ko Kya Naam Doon?

[1][2] The story revolves around a rich, arrogant, and suave Delhi-based business tycoon, Arnav Singh Raizada (ASR), and a lower middle-class girl from Lucknow, Khushi Kumari Gupta.

Khushi Kumari Gupta is a free spirit trapped by nightmares of a childhood she can’t remember, but despite her broken past, she’s never stopped seeing the beauty in the world and hopes to find the love of her life one day, little did she know the love of her life, Arnav Singh Raizada is a devil blessed with the face of an angel and cursed with a past he can't escape, driven by a tragedy that has haunted him for most of his life, his ruthless pursuits for success leave little room for matters of the heart.

Meanwhile, Khushi gets harassed by eve-teasers and is saved by Shyam Manohar Jha, a married man, who instantly gets attracted to her.

She goes on to sell Lucknow's Indigenous Chikankaari sarees to pay for Arnav's broken car, and she ends up at his house, Shantivan, by mistake.

Tired of these antics, Payal convinces Khushi to quit the job, and the two sisters decide to go back to Lucknow.

At Shantivan, one thing leads to another, and Anjali hires Khushi to groom Arnav's girlfriend, Lavanya, to make her the perfect daughter-in-law of the Raizadas.

Khushi's constant presence at his house initially irritates Arnav, but her funny antics and lively nature wins him over slowly.

As the wedding preparations begin, Khushi's adoptive father, Shashi, discovers Shyam's secret - that he is married to Anjali.

To save his now pregnant sister's marital life, Arnav blackmails Khushi into marrying him for six months, by keeping Payal's wedding at stake.

Subhadra Devi, however, is still displeased and tries to call off the wedding, suspecting a connection between Khushi's mother and Arnav's parents' death.

It is revealed that Khushi's adoptive mother Garima had an extra-marital affair with Arnav's father, unaware of the fact that he was a married man.

As the wedding preparations begin, unaware of Shyam's duplicity, Subhadra Devi encourages Anjali to meet and repair her relationship with him.

Shyam, on the other hand, hatches a plan for Anjali's miscarriage, which he brings to fruition on her baby shower day.

Arnav marries her despite Subhadra Devi's opposition and makes it clear to her that his father is to be equally blamed for their family's sufferings and that holding Garima alone responsible would be wrong.

On their wedding night, Arnav and Khushi discover several cameras hidden in their room and all over the Raizada house and realize that they could be placed by Shyam.

[12][13] Dalljiet Kaur, Deepali Pansare & Akshay Dogra were finalized to play supporting roles to the main leads.

Other supporting cast include Jayshree T., Tuhina Vohra, Abha Parmar, Utkarsha Naik, Sanjay Batra and many other actors.

[15] In week 15 to 21 of 2011, it entered top ten Hindi GEC list garnering 2.6 TVR occupying ninth position.

[16] In 2015, Hotstar launched a finite web series of eight episodes titled Iss Pyaar Ko Kya Naam Doon?