[5] Issa al-Laith was born in 1985 in Khamis Mushait, Saudi Arabia, to a Shiite Zaidi family from the Razih district of Saada Governorate, Yemen.

[1] Issa grew up in Saada governorate, where he completed his Quranic and secular education.

[6] Many of his zawamil enjoy hundreds of thousands to millions of views on various social media platforms.

[5] The zamil, rooted in cultural tradition, has been weaponised by the Houthis as a tool of propaganda and remains one of the most popular and rapidly growing platforms of Houthi propaganda,[7][8] sung by popular vocalists like Issa Al-Laith and disseminated through various social media platforms including YouTube, Twitter and Telegram.

[9][10] The Spectator describes Houthi zawamil as its most successful part of their propaganda, stressing the movement's supposed piety, bravery and poverty in comparison with the corruption, wealth and hypocrisy of their adversaries, the Saudi-led coalition, and Arab states allied to Israel.