[1][2] Issa is a traditional weaver in Burkina Faso who loves his trade.
However, so as not to lose his clientele and continue making enough to keep his wife, Issa finds himself forced to sell Western clothes.
He buys a mask and ready-to-wear clothing and proceeds to make a fortune.
[3] Shot in 1984, a year after Thomas Sankara’s rise to power, the film illustrates the Chief of State’s motto: "Let’s use products from Burkina Faso!"
and portraits the disappearance of indigenous craft due to westernization.