It's About Damn Time: How to Turn Being Underestimated into Your Greatest Advantage is a 2020 American book written by Arlan Hamilton with Rachel L. Nelson.

It's About Damn Time is "an empowering guide to finding your voice, working your way into any room you want to be in, and achieving your own dreams".

In 2015, Hamilton founded Backstage Capital, a fund that invests in underestimated founders: women, people of color, and members of the LGBT community.

[2] The book's title refers to Hamilton's 2018 launch of a $36 million fund earmarked for companies founded by Black women.

"[3] It's About Damn Time was first published in the United States by Penguin Random House in hardcover and e-book formats on May 5, 2020.