It's Hyorish is the third studio album by South Korean recording artist Lee Hyori, released by Mnet Media on July 15, 2008.

It explores a variety of musical styles–including hip-hop, eurodance, and electronica, with songwriting contributions by Kim Eana, Wheesung, and E-Tribe, amongst others.

The album was a commercial success in South Korea, it received over 60,000 pre-orders ten days before the official release.

[3] Mnet initially planned to pre-release five of the upcoming album's songs, including the two title tracks, on July 14.

[11] In a panel of 35 music critics organized by Seoul Shinmun and Melon, the single "U-Go-Girl" was ranked at number 41 in their list of top 100 best K-pop songs of all-time.

"Hey Mr. Big" additionally won two music program awards on Inkigayo, ranking first on September 28 and October 5, 2008.

[13][14] At the 2008 Mnet KM Music Festival, "U-Go-Girl" won Best Dance Performance and led Lee to win Best Female Artist.

[16] In the final MIAK chart issue released in September 2008, it was reported that the album had sold 62,863 copies in the country.

[20] During the performance of "U-Go-Girl", Nassun and several male backup dancers threw polaroid photos of Lee Hyori into the crowd.