It begins with a man, played by Dennis Connolly, lying in bed while he has a flashback of himself gathering his personal effects upon release from prison.

The video cuts back to the couple lying in bed, and they seem to be distant; when he attempts to touch her, she pulls away.

One night, as his girlfriend waits for him — visibly upset — Dennis is shown entering the jewelry store, looking at first as if he is going to rob it again.

Billboard magazine called "It's Not Over" a "tight, focused and ready to rock your face off" single that "overflows with harmonies and axe leads that suck you in out of the box.

[6] Daniel Wolfe of About.com said the band does "a great job of telling the story of a relationship gone wrong," ultimately giving the song three and a half out of five stars.

The single debuted fairly high on the Billboard Hot 100 at number 65 in late November 2006,[8] partly due to the song already reaching the top 40 on iTunes.

In the August 2007 issue of Guitar World magazine, a full transcription as well as pedal settings was featured for this song.

The pedal settings, for the BOSS CE-5 Chorus Ensemble, ML-2 Metal Core and CS-3 Compression/Sustainer, allow readers to get the actual sound of the song as it appears on the Daughtry record.