It's Showtime was a kickboxing and mixed martial arts promotion based in Amsterdam, Netherlands.
[3] In December 2007, the first season of It’s Showtime Reality Show was broadcast on Eurosport, featuring 19 fighters from all over the world.
[4] K-1 partnership continued until K-1's deepening financial problems and Simon Rutz claimed in January 2011 that some fighters from It's Showtime had not been paid for fights in K-1.
[5] In March 2012, It's Showtime announced that EMCOM Entertainment established the new company K-1 Global Holdings Ltd. in Hong Kong.
[7] It's Showtime events were usually broadcast live on Setanta Sports, JSports, TV Esporte Interativo and many others and aired on The Fight Network in Canada.