It's in the Bag was a long-running New Zealand radio and, later, television game show, screened on TVNZ.
If all three questions were answered correctly, the contestant had the chance to play for "the money or the bag".
The host of the show would then offer the contestant an increasing amount of cash in exchange for their unopened bag.
That lucky person would not be asked any questions but would otherwise participate in the normal bag selection and bidding process.
An entry would be drawn on the show with the "Money or the Bag" process run through until the offer by the presenter exceeded the bid in which case the entrant would take the money, or until the presenter reached a limit and in this case the entrant would take the prize in the bag.
Television New Zealand's new TVNZ 6 channel began screenings of selected Selwyn Toogood and John Hawkesby episodes when the channel began transmission on the new Freeview service on 30 September 2007.
In 2009 Māori Television began a new revival of the show, hosted by Pio Terei and Stacey Morrison.