"It Is the Hour" (Chinese: 現在是什麼時辰了; pinyin: Xiànzài shì shénme shíchénle) is a song recorded by Taiwanese singer Hebe Tien released on 25 February 2022 under PQP Music.

Tien mentioned her scenic travel on a boat with her parents on their way to Wuzhen as the inspiration for "Stay", and since then, she noted other inspirations such as the sounds of collapsing icebergs while filming the music video for her song "Insignificance",[2] and the sounds of the hospital monitors, the baby's heartbeat and first cry when she was in the delivery room while her S.H.E bandmate Ella was giving birth.

[6] The third and final teaser, "listen", was released on 21 February 22 and included a footage of Tien's mic with the S.H.E logo and herself singing in the forest.

[7] On 24 February 2022, Tien held a press conference confirming the continuation of her One, After Another tour in Kaohsiung which was postponed due to the ongoing COVID-19 pandemic, and announcing the release of her new song.

The music video included footages of the production team setting up, Tien and the musicians performing in the forest.