It Was Always Me (Spanish: Siempre Fui Yo) is a Colombian mystery-drama television series, which is produced by The Mediapro Studio for The Walt Disney Company.

Lupe can't trust anyone, however, not even Noah, and after a long road with many false turns, she discovers the truth hidden in the heart of Colombia's Caribbean region.

Little by little, hidden secrets and uncomfortable truths come to light in mysterious and puzzling ways that not only cause tension between the old friends, but also threaten to leave their lives, built up over the years, in tatters.

In March 2020, it was reported that Disney+ had commissioned the musical thriller series It Was Always Me created and directed by Felipe Cano, with Leonardo Aranguibel and Cecilia Mendonça as producers.

The show was originally planned to star Tini Stoessel and Sebastian Yatra, but following their breakup they were replaced by Karol Sevilla and Pipe Bueno and the plot of the series was completely modified.